Full report 2021
state of sales development

Free Download

Compiled using data from sales and marketing leaders, we partnered with Pavilion to uncover the latest Sales Development trends in the B2B SaaS industry.

Download the Sales Development Report 2021 below to gain expert insight into how the market has fared this year, including the perception of cold calling, major changes in trends and a peek into how other businesses handle their SDR teams.

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A Sneak peek of what is insight

DOES YOUR OUTBOUND SDR TEAM REPORT INTO SALES OR MARKETING?

- 70.2% report into Sales
- 19.3% report into Marketing
- 7% Sales & Marketing

WHAT IS YOUR SDR/AE RATIO?

38.7% - 1 SDR: 2 AEs
29% - 1 SDR: 3-5 AEs
22.6% - 1 SDR: 1 AE

WHAT IS THE AVERAGE TENURE OF YOUR SDRs (in months)

72.9% - 12-24 months
27.1% - 6-12 months

state of sales report 2021:
an IN-DEPTH look into the industry

Download the Operatix and Pavilion Sales Development Report 2021 for a thorough review of the B2B SaaS industry. Expect to find out more about:

The perceived success of cold calling, LinkedIn and email
Primary source opportunities for Sales Development Representatives
General industry knowledge, including details on remote working, targets for teams and popular tech stacks
Average costs per meetings
Popular means of outreach and distribution opportunities.

Pavilion sourced this data from leaders in the B2B SaaS industry, building an accurate account of the current trends in the ever-evolving world of sales.

IS your SDR team underperforming?
Operatix can help increase your pipeline

Here at Operatix, we’re keen to discuss your requirements and expectations in detail to personalize our services to your specific needs. Click the button below to contact our expert team and discuss how we can successfully develop your pipeline.