Featured Blog

memoryBlue acquires Operatix to create a global leader in sales acceleration services for the B2B technology ecosystem

Acquisition combines two leading outsourced sales development firms offering service globally in North America, EMEA , LATAM, and APAC and charts the path for further geographic and service-line expansion TYSONS,...

Lead Generation for B2B Software Companies

Operatix

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Latest Posts

How Sales Develpoment Representatives Power AI Sales Success

As the demand for AI services grows in a rapidly competitive landscape many in the technology industry are turning to the support of Sales Development Representatives (SDRs) to find sales success...

Aoife Daly

Unlocking Business Outcomes from Marketing Data: A Guide for Founders, CMOs and Heads of Sales

In the dynamic world of big data and software, leveraging marketing data effectively can significantly enhance business outcomes. For CMOs and Heads of Sales, understanding how to optimise this data...

Aoife Daly

A Guide to Target Account Selection for ABM

Effective target account selection is an essential part of a successful account-based marketing strategy. Focusing on high-value accounts ensures that sales and marketing teams are focusing on prospects with the...

Aoife Daly

BDR vs SDR: What’s the Difference, and Which is Right for Me?

In the world of sales, acronyms like BDR and SDR are often thrown around, but what do they actually mean, and how do they differ? Business Development Representatives (BDRs) and...

Aoife Daly

Mastering Solution Selling in the Technology Sector

In the competitive world of sales, a one-size-fits-all approach is simply not sufficient – especially when it comes to priority prospects and market leaders. This is where solution selling comes...

Aoife Daly

10 Ways to Generate B2B Sales Leads

Generating a consistent pipeline of high-quality B2B sales leads is essential for any business looking to grow and succeed in today’s competitive marketplace. With the right strategies, you can attract...

Aoife Daly

8 Outbound Lead Generation Strategies to Try

Outbound lead generation is integral to any business’s success, securing a steady flow of potential customers and ensuring sustainable growth. With this importance in mind, businesses must use an array...

Aoife Daly

10 Key ABM Metrics to Track Campaign Success

Account-Based Marketing (ABM) has quickly become an essential strategy for many B2B businesses, allowing them to focus their marketing and sales efforts on high-value accounts via personalized and targeted campaigns....

Aoife Daly

Operatix Achieves Recognition on the Financial Times’ List of America’s Fastest Growing Companies

Operatix has earned a spot on the Financial Times’ prestigious list of America’s Fastest Growing Companies for 2024.  Ranking at an impressive 298 out of 500, Operatix has demonstrated remarkable...

Aoife Daly

The Guide to Google and Yahoo Email Policy Updates

The recent Google and Yahoo email policy updates have left B2B sales and business leaders in a state of confusion, particularly those who rely on email campaigns as a primary...

Aoife Daly

Top 8 Outbound Lead Generation Strategies to Try

Outbound lead generation strategies play a vital role in accelerating business growth in the fast-paced world of B2B sales. In this comprehensive guide, we delve into the top outbound lead...

Aoife Daly

Outbound, Inbound and Allbound Sales: What’s The Difference?

Outbound and inbound sales have been essential components of any comprehensive sales strategy for many years. However, the industry is constantly evolving with new methods and new terminology emerging –...

Aoife Daly

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