Operatix Inifinity3
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Have a question about Operatix?

We’ve answered a number of our most frequently asked questions below, but do feel free to get in touch with our friendly team should you require anymore information regarding our services.


Operatix is an outsourced SDR (sales development representative) agency that aims to generate pipeline, accelerate sales and facilitate market entry for B2B software vendors. Our sales development representatives work on behalf of our customers to generate qualified sales engagements, utilizing a mix of account-based marketing and account-based selling activities.

An outsourced SDR agency is a business that specializes providing businesses with experienced sales development representatives – also known as business development representatives. They act as an extension of the client’s team, working on their behalf to set appointments, generate leads and accelerate sales.

Operatix specializes in the B2B Software industry, predominately in SaaS, with clients typically operating within the realms of Cybersecurity, Business Processes, Big Data & Analytics, Infrastructure, MarTech, Fintech, Cloud, DevOps & IoT. This exclusivity ensures that our teams are skilled in the notoriously long and complex sales cycles of software.

Recruiting and training SDRs/BDRs is not only a lengthy process, but a very costly one – not to mention the many hidden costs of building or expanding a sales team as described in this article. By outsourcing your sales development activities, you’ll have support from a team of highly skilled and experienced professionals who are equipped with a plethora of data intelligence tools, processes & methods to deliver fast results.


Many of our clients have internal teams of their own, and our SDRs act as an expansion upon that. They can work on specific accounts your team needs assistance with, cover international regions with native language speakers, focus on outbound if the internal team is well versed in inbound qualification or vice-versa. 


In short, they can help fill the gaps within your own team, as well as offering increased flexibility and smooth scalability. 

Our services are tailored to each client’s specific needs and goals, with our sales development representatives utilizing multiple channels to accelerate the sales pipeline. There is typically a combination of marketing and sales automation as well as a manual process of approaching prospective clients on multiple platforms.

As our services are tailored to your business needs and objectives, there is no set pricing. Our expert sales team will be able to provide more information regarding this after discussing your objectives, how many resources you’ll require, the length of the sales cycle and the average deal value. It also depends on the quantity of sales pipeline you’re aiming to generate – check out our Pipeline Calculator for more information regarding this.

With a strong global presence, our operations span across the world, including North America, EMEA, LATAM, and APAC. Our comprehensive coverage extends to 109 countries across six continents and 17 different languages.


To ensure efficient service delivery, our operations centre in Dallas, Texas caters to North America and LATAM while our main base in the UK mainly serves as a hub for a wide range of European countries, including the UK, DACH, France, Nordics, Benelux, Spain, and Italy. Meanwhile, our growing presence and team based in Singapore ensure we are equipped to cater to the APAC region. 


We have strategically chosen these locations based on industry demand and are well-equipped to meet the requirements of businesses operating in these regions. However, most locations can be covered upon request.

Yes! In fact, 70% of our clients have internal sales development teams. Operatix uses a collaborative approach, ensuring our SDRs are viewed as an extension of our client’s own team. They work hard to penetrate accounts your team may not have the resources or ability to, as well as accelerate market entry into new markets thanks to their knowledge of local cultures and language skills.

Check out the article below for further insights:  Internal & Outsourced SDRs: A hybrid approach to sales development

Our goal is to help your business scale faster and grow quicker. This is why we offer a comprehensive selection of services, including:


  • Outbound Sales Development
  • Accelerating market entry to new regions, thanks to our multilingual team
  • Pipeline generation
  • Appointment setting
  • Inbound Response Management
  • Channel programs, including activation and acceleration

The exact daily activities of your allocated SDR will depend on your specific goals. Their role can be focuses on outbound activities in an effort to generate pipeline and accelerate sales within target markets or accounts, or inbound response management, to further qualify and convert marketing leads. 

Outbound sales is when the sales development representative engages initial contact with a prospective client rather than the prospect showing interest first. This involves researching and qualifying a lead to ensure they are of decision-maker level before contacting them via phone, email or social media, with the objective of setting up an initial sales conversations. 

about operatix

Operatix has been fueling the B2B software industry since 2012. You can read more about how Operatix came to be in our interview with Co-Founder and CEO Aurelien Mottier.

Operatix currently operates in Europe, Singapore and North America. Our European office is located 40-minutes away from London in Fleet, United Kingdom. In North America, we have an office in San Jose, California and an operations centre based in Dallas, Texas. Meanwhile, we have a growing presence and internal team in Singapore.

We have a team of over 300 staff members working across our bases in Fleet, UK, as Dallas and San Jose in the USA and Singapore.

We are always looking for great talent. For all of our latest job openings, please check our careers page


Lead Generation for B2B Software Companies
Lead Generation for B2B Software Companies
Lead Generation for B2B Software Companies
Lead Generation for B2B Software Companies
Lead Generation for B2B Software Companies
Lead Generation for B2B Software Companies