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OUTBOUND
SALES DEVELOPMENT

Accelerate pipeline and penetrate new markets with multi-channel outbound sales development. By collaborating with our multi-lingual team of sales representatives, you can reap the benefits of an experienced team without the headache of hiring, training and ramping up.

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WE'VE COLLABORATED WITH OVER 500 B2B software vendors

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Why is OUTBOUND SALES DEVELOPMENT important?

While inbound marketing is highly effective, you can’t sit back and wait for prospects to come to you. Utilizing a proactive outbound sales development strategy is proven to be one of the most effective ways of engaging with qualified leads, and ultimately converting them into pipeline.

 

Outbound sales development produces faster results than inbound, allowing for more strategic prospecting and personalized messaging. Teams will have a greater level of control over who they interact with, reaching out to qualified leads that may not otherwise come across your services.

The Operatix Approach

Operatix uses a tailored, multi-channel approach to ensure all bases are covered. This includes cold calling, email campaigns and social selling.

 

Based in the UK and US, our experienced sales team identify and contact key decision-makers within target accounts/industries. They set up an initial sales engagement on your behalf, resulting in more pipeline.

TEN YEARS OF EXPERIENCE IN OUTBOUND SALES DEVELOPMENT

With over ten years of experience, Operatix has worked with over 500 vendors to implement and drive their outbound sales development engine. Our global team of sales professionals are experts in the world of B2B SaaS, ensuring they know exactly how to handle complex sales cycles with ease. 

 

Operatix collaborates with your sales and marketing teams to define key target accounts before using a multi-channel approach to kickstart a conversation. They’ll secure meetings with qualified leads on your behalf, allowing you to focus your efforts on closing the deal.

TAILORED PROGRAMS TO SUIT YOUR GOALS

Each business is unique and should be treated as such – which is why a ‘one size fits all’ approach doesn’t work.

 

Our outbound sales development services are tailored to your specific brand, goals, and target market, delivering the right messaging to the right people to help you hit beyond your sales target.

 

Don’t just take our word for it. Check out some of the many great reviews from those who have tried and tested our tailored outbound sales development services.

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HOW OUR OUTBOUND SALES DEVELOPMENT SERVICES WORK

BESPOKE PROCESSES TO HELP YOU HIT YOUR SALES TARGETS AND BEYOND

Equipped with a talent pool of specialist sales and marketing professionals, Operatix assists B2B software companies in achieving their revenue targets and beyond. 

 

Whether you’re an start-up breaking into the market or a blue-chip technology vendor, our tailored services are designed to accelerate growth.

 

Your assigned resources will work as an extension of your current teams, driving revenue and securing pipeline with key account holders to secure your route to market. Thanks to their thorough multichannel approach, over half of all sales engagements set up by Operatix progress toward a POC, demo, or pipeline opportunity.

 

With our outbound sales development services, we’ll ensure your message is driven and delivered effectively so no opportunity is missed.

global coverage with
multilingual teams

Our experienced sales representatives empower your sales engine, working as an extension of your current sales team to increase pipeline and accelerate growth.  While our offices are located in the UK and US, our services expand well beyond these locations. 

 

Covering over 20 languages, our multi-lingual team of native speakers can help you successfully tap into new markets, including APAC, LATAM, EMEA & North America. The team’s strong comprehension of cultural differences and policies ensures they have the knowledge required to overcome challenges unique to each country.

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Benefits of outsourcing sales development

HOW CAN OUTSOURCING YOUR OUTBOUND SALES DEVELOPMENT STRATEGY help you?

1. Save time and money

Training a team to deal with the long and often complex sales cycles on B2B SaaS can be a time-consuming and expensive process.

 

 

By collaborating with Operatix, you get instant access to experienced sales talent that are fully trained in outbound sales development strategies. Not only is this going to increase your chances at success, but also your speed to market – all while lowering operational costs.

2. BROADEN REACH

Outsourcing your outbound sales development strategy will allow you to tap into new markets and client pools, both of which are essential for growth. 

 

The multilingual team at Operatix are expert in selling in APAC, LATAM, EMEA, and North America. Experienced in finding key account holders within your ICP, our SDRs pitch your service to the right people at the right time.

3. Ability To Scale

Every business journey can be unpredictable, and there may be times in which you need to scale up resources or scale down at times.

 

Outsourcing sales allows for flexibility, allowing you to respond to demand and market need.

 

Operatix can help you levage market opportunities and scale at the required pace to maximize success.

faqs

Outbound sales development is where a sales representative contacts a prospective customer first to pitch a product, rather than waiting for these leads to get in touch first. Therefore, the main difference between inbound and outbound sales is who initiates contact first.

Outsourcing part of your sales function isn’t just for those who do not have a team of their own. In fact, 70% of our clients have internal SDR or BDR programs. Operatix can work in collaboration with your internal teams, helping to accelerate results. From expanding into new territories to working on accounts your teams aren’t equipped to penetrate, we’re here to help.

Operatix works solely with B2B SaaS vendors, ensuring our team are specialised in dealing with the complex sales cycles of this industry. Typically, we work with clients operating within cybersecurity, big data, IoT, cloud, storage, HR tech, fintech and martech. Whether your business is a large enterprise or an emerging start-up, we’ll provide a tailored outbound sales development program that suits your specific requirements.

Our sales team are more than happy to assist in any queries. Please get in touch directly via email at sales@operatix.net. Alternatively, click here to fill in a contact form. 

ACCELERATE REVENUE WITH OUTBOUND SALES DEVELOPMENT WITH Operatix

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Channel Transformation

Digital transformation is changing how companies buy and use business solutions, making vendors re-assess the capabilities of their channel ecosystem. With channel dynamics in constant flux, vendors need to be ready to cut ties with partners that don’t share their vision or have connections with the right B2B buyers.

 

Operatix has supported numerous vendors in their path to Channel transformation by assessing current partners and recruiting new partners that are more aligned with their new channel strategy. Once the right partners have been identified, Operatix built scalable outbound sales development programs that accelerated their routes to market.

Inbound Response Management

In a competitive industry like technology every lead counts. Operatix can help you maximize conversion from MQL to SQL and from lead to pipeline, increasing both your revenue and ROI on marketing activities.

Account Identification

Identifying the accounts that are more likely to buy from you is part of our expertise. We will research the market, identify verticals and industries that can benefit from your solution and set up qualified sales engagements for your teams to kick-off the sales process. 

Cold Prospecting

Our team will identify new sales opportunities within the strategic accounts that you haven’t been successful in penetrating through your sales & marketing efforts. By applying the ‘Challenger Sale’ methodology we use a tailored, multitouch approach to connect with prospects, generating qualified sales engagements for your team and ultimately increasing your pipeline.

Outbound Sales Development

Using a proactive outbound sales approach has been proven to be one of the most effective methods to engage with prospective customers. By applying the ‘Challenger Sale’ methodology we use a tailored, human approach to getting in touch with prospects to increase your qualified sales engagements and ultimately generate more pipeline.

Outbound Sales Development

Using a proactive outbound sales approach has been proven to be one of the most effective methods to engage with prospective customers. By applying the ‘Challenger Sale’ methodology we use a tailored, human approach to getting in touch with prospects to increase your qualified sales engagements and ultimately generate more pipeline.

Partner Concierge Service

Our Partner Concierge Service helps vendors accelerate their channel programs, by engaging and nurturing channel partners and supporting them to get to revenue quicker.

Demand Generation

Whether you need to implement a demand generation strategy or get more results out of your existing demand gen engine, Operatix can work alongside your marketing team to yield better results out of your demand generation programs.

Account-based Marketing

An Account-based Marketing strategy is only as successful as the revenue it generates. At Operatix we will support your 1:1, 1:few or 1:many approach to get your team in front of decision makers in the accounts that matter the most to you. 

Lead Qualification

If your marketing leads aren’t converting, it might be a lead qualification issue. Operatix can help sieve through leads that need further qualification, so they are ready for an AE or sales team member to engage with.

Account-based Selling

At Operatix we will support your 1:1, 1:few or 1:many approach to get your team in front of decision makers in the accounts that matter the most to you. 

Pipeline Generation

Generating Pipeline for our clients is our key-objective. And we do that by using a multi-touch, multi-channel approach to generate qualified sales engagements for our customers’ sales teams.   

Account Intelligence / Deep Dive

Understanding buying centres, hierarchies and relevant personas in strategic accounts is a fundamental step to increase conversion rates. By leveraging account intelligence in a sales conversation your team can tailor their message and provide value to their prospective customer. But sales & marketing teams often struggle to dedicate time and resources to do the deep research and this is where Operatix can help.

DMID – Decision Maker Identification

Finding quality data is an on-going challenge for B2B Tech vendors. The accuracy of data platforms is questionable and that is why Operatix developed a manual process to identify & verify contact details for decision makers within strategic target accounts.

Playbook design

Operatix can develop Sales Playbooks that enable teams to sell more effectively. Your Playbook will be fundamental to get your messaging right, accurately position your solution against competitors, and adapt the communication of your value proposition to different buyer personas.

Recorded Testimonial: RXVantage

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Recorded Testimonial: Qualys

Fill in the form below and receive our recorded testimonial from Joerg Vollmer, the General Manager at Qualys.

Recorded Testimonial: Incorta

Fill in the form below and receive the recorded testimonial of Emily Lewis. 

Sales Playbook Development

Operatix can develop Sales Playbooks that enable teams to sell more effectively. Your Playbook will be fundamental to implementing the correct messaging, accurately position your solution against competitors, and adapting the communication of your value proposition to different buyer personas.

Lead Qualification

If your leads aren’t converting, it might be a lead qualification issue. Operatix can help filter through leads that need further qualification, ensuring that they’re ready for an AE or sales team member to engage with and progress through the funnel. 

Partner Portal / Marketing Concierge Service

Vendors often spend thousands of dollars building multifunctional Partner Portals to help channel partners educate their teams, manage opportunities, and create marketing programs. Still, these portals are often underutilized due to lack of bandwidth and capacity from vendors to offer support in enabling their partner community. Operatix, through their Partner Development team, can support your partners to make the best use out of your partner portal, managing the relationship with your partners and helping them set up co-marketing campaigns to drive more revenue for both businesses. 

Marketing & Sales Alignment

The sales development function is often seen as the “glue” that brings sales & marketing teams together. By working as an extension of your teams, Operatix will be your predictable source of pipeline, sales & revenue.

Optimization of MDF

Market Development Funds are an important component of any channel ecosystem, though vendors believe they are not maximizing the return on investment they should be getting from their MDF programs. At Operatix, we build scalable outbound sales development programs that will give you the visibility of return over the invested spend and will provide clear value for your channel partners.

Increase Partner Productivity

The 80/20 rule is still very applicable to the channel, which means that investing in partner productivity should be a priority for vendors looking to grow their businesses. Operatix can increase partner productivity and shorten sales cycles, by identifying ready to engage sales opportunities for your most valued channel partners.

Virtual Channel Account managers

Our VCAM team is responsible for building, maintaining, and managing sound relationships with current and prospective channel partners. They can get involved in opening up new sales conversations as well as closing small businesses up to $ 10k.

Tier 1 & Tier 2 Activation

Whether your business decided for a Tier 1 or Tier 2 distribution model, Operatix can help your channel partners get to revenue quicker. By providing qualified sales engagements to your channel partners we can accelerate your route to market with tangible and easily measurable results.

Solution Selling Training

Far too often vendors insist on enabling their channel partners to talk about features and technical details of their solutions. Customers don’t buy features; they buy the benefits your solution can bring. Operatix will work with your partner community to train them in articulating your message from a high-level business perspective, enabling them to talk to prospects about the value your solution can bring to their company from a board-level perspective.

Channel Enablement

Enabling your channel partners have measurable wins for your business when done right. Operatix has a proven track record in enabling channel partners from a sales & marketing perspective, providing them the knowledge and tools to successfully pitch your solution and sell the value & benefits of it. 

Partner Recruitment

Recruiting the right Channel Partners is the first step for a successful channel program. Operatix has helped over 350 B2B Software vendors recruit suitable channel partners across EMEA and North America, supporting them to scale and expand their presence in different geographies and verticals. 

Risk/Reward Business Model

To truly work as an extension of our client’s sales & marketing teams, we have also adapted our business models to show how our clients operate, and how their success is measured. With our risk/reward business model your investment is proportional to the results our team delivers.

Sales Qualified Leads

On average, 52.5% of the sales engagements set up by our team progress into a next step in the sale process. That means that 5 out of 10 meetings will progress either into a POC, a Demo or a pipeline opportunity.

Geographical Scale

Trading in different geographical markets not only requires a knowledge of the native language, local rules & policies, but a deeper understanding of the local culture and habits. We have the ability to deliver campaigns in multiple countries with flexible resource allocation. This is through our team of international speakers, who have the ability to sell in 17 different languages across the globe.

Increase Revenue & Decrease Cost

Building an internal sales development team comes with many additional costs and challenges that aren’t always taken into account: recruiting resources, training and enabling them etc. You also need to take into account the need for having the data and tools to make them successful, which in turn requires time, capital and effort. By outsourcing your sales development to Operatix you will see your revenue increasing, while decreasing costs and business risk.

Predictable Pipeline Generation

On average, our clients see a 26X ROI on the programs we deliver. By understanding your revenue targets and sales pipeline gap, we will work on a sales & marketing plan that will deliver tangible results.

Vertical Growth

Entering new industries or launching new product lines? Operatix can accelerate your growth by supporting your go-to-market strategy, and getting your sales teams in front of decision makers in key target accounts.

Reduce Headcount

By outsourcing your sales development and partner programs to Operatix; we reduce headcount and the challenges that come with managing people, technologies, and processes. We take care of your sales development, so you can focus on what matters the most: growing your business.

Revenue Acceleration

Operatix helps your business get to revenue quicker. By providing qualified sales engagements for your direct sales team (to kick-off new sales cycles), or by accelerating the growth of your channel partners, our focus remains on delivering tangible results for your business. 

Persona-based Selling

Operatix team will design specifically tailored messages to influence the different levels of decision makers in the sales process, tailoring the communication according to each job function. Our focus is to sell the value of your solution from a business perspective, not its features.    

Recorded Testimonial: Bitglass

Fill in the form below and receive our recorded testimonial from Aya Fawzy, the former director of Bitglass.