wHAT IS lEAD gENERATION?
Lead generation has multiple definitions; some companies refer to lead generation as list building, where a lead is a line of contact for a certain person which may include contact details like their name, company, job title and email address. Other companies consider a lead as someone who has showed some level of intent and interest, or someone who has filled and submitted a form on their website.
How Operatix defines lead generation.
For us, lead generation is the process of identifying decision makers within strategic accounts, industries or verticals, making a connection with them and ultimately setting up an initial sales engagement; ensuring the leads can be progressed further down the sales funnel.