It has become increasingly obvious that the SDR (Sales Development Rep) role, as the bridge between the Demand Generation function and the sale team, is essential but more and more difficult to recruit for and even more so to retain.
The SDR is the individual with the responsibility to handle the burgeoning number of leads created by marketing and demand generation programs, qualify them and hand real sales opportunities to the sales team. It is seen as a starting position for anyone wanting a career in sales and therefore in many cases a temporary move that will lead, very quickly, to a more senior role.
In Silicon Valley this creates a number of issues for tech companies…..
The alternative is to outsource to experts, who understand the Lead Qualification process intimately. The benefit of outsourcing to the right company are many:
Operatix work with companies from start up to $billion + global technology companies to accelerate sales success by implementing SDR programs with longevity, THAT WORK!