Download the Essential Guide to Effective Inbound Response Management

In a competitive industry like technology every qualified lead counts. This guide will help you maximise conversion from lead to pipeline, increasing both your revenue and ROI on marketing.

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Our SVP of Sales Aurelien Mottier has created a step-by-step guide for effective inbound response management to help sales leaders improve how their teams respond, nurture and convert inbound leads. Operatix has helped many of Silicon Valley's leading technology companies improve their inbound sales management efforts and maximise their pipeline generation. Here's how we helped Elastic a rapidly growing Silicon Valley technology start-up.

Who is Elastic?

A fast expanding open source technology company headquartered in Los Altos, California. Elastic is rapidly becoming the world’s most popular open source search solution that is embedded in mission critical applications. Elastic raised $70 Million in Series C financing to accelerate the mission of making it simple for businesses worldwide to obtain meaningful insights from data.

The Challenges

Elastic is growing quickly and had the choice to recruit an SDR (Sales Development Rep) team internally or outsource to experts. Elastic also needed to serve their customers across multiple locations in both North America and Europe.

Elastic wanted a partner that could demonstrate a return on investment quickly, provide flexible resources who could understand technical products and could become an extension of Elastic's inside sales team.

A large number of inbound leads are generated each month, and need to be qualified and turned into opportunities. This is typical from open source companies where monthly software downloads are high, but does not reflect potential buyers.

The Goals

Deliver immediate results and increase the conversion rate from inbound leads.

Provide inbound response management and deliver consistent results across different territories, cultures and languages.

Understand the value of each opportunity, the technical and business context and the decision-making process for each qualified account.

Support an established and growing sales organization with an increasing number of qualified sales opportunities.

The Solutions

Inbound response management: qualify in or out inbound opportunities from free downloads, whitepaper downloads, webinar attendance, etc.

Identify the decision makers within each account.

Communicate and support each prospect with relevant collateral to progress the sales process.

Communicate Elastic's technical and business value to each prospect in the evaluation process.

Direct each prospect to the most relevant source of information to support their development process.

Manage the hand-off from SDR to sales and nurture longer-term opportunities alongside Elastic sales and marketing team in a multi-touch approach.

The Results

Identified 280 sales qualified opportunities (SQLs) in 5 months.

62% of opportunities progressed to full sales cycle.

Delivered in excess of $200k in closed sales in 4 months from cold start.

Created in excess of $2.5 million in qualified pipeline created in 5 months.

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