The combined GDP of Europe Economic Union in 2011 was $17.7 trillion, compared to just over $15 trillion for the US. On this basis, executed effectively, entry into the European market is an opportunity to double the number of customers, double revenue and double profits.
The continent is both lucrative and appealing and for a US founded company, so why do US technology companies delay their entry into the market?
Take part in the first of our three surveys on this subject to understand why some US technology companies delay taking advantage of the opportunity to double revenue.
Keep your eyes peeled, results will be published in 10 days and will appear on the Operatix website