European expansion – It can’t be that difficult…..or can it?

The results of the Operatix survey on why US Technology companies delay their entry into the European market have been published via the report “European expansion – It can’t be that difficult…..or can it?”

……………….the overwhelming sentiment from respondents was that most management teams of technology companies in North America feel they need to focus on and maximize the return from their domestic market before taking advantage of the growth opportunity in Europe. This may partly be down to the second most popular reason for delaying expansion; concern regarding financial instability within the Eurozone…………………

To read the entire report and get a further insight into why companies delay their expansion into the EMEA territory, together with some potential solutions to taking advantage of the revenue opportunity please click on the link below

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