Cold Calling Is Still Relevant, It Just Starts In A Different Place Nowadays

Corporate investment in SEO has increased, investment in Pay Per Click has increased but, in almost every case, the results have begun to plateau and the quality of leads coming from online channels is in decline.
One of the core functions of any marketing team is to increase traffic and attract new and existing customers, typically via the corporate website. With the increase in SEO, PPC spend and now the next logical step, sustained content marketing programmes, more and more “leads” are being created by B2B marketing teams………………… click here for full article

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