4 Best Practices for Sales Development Success 

Posted June 26, 2019

Sales development is becoming more and more critical when it comes to developing pipeline.  Many know this intuitively, but TOPO’s [..]

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The Myth of the European Summer Holidays

Posted June 19, 2019

Business in Europe basically shuts down during the summer. Absolutely not. It’s the worst-kept secret in B2B from where you [..]

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How to Set Up Your Business for the Social World

Posted June 12, 2019

In case you haven’t noticed, social media rules the world. Take a walk down the street and just watch people. [..]

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Three Keys to Building the Perfect Go-to-Market Strategy

Posted June 5, 2019

What does the perfect go-to-market strategy look like? Well, there’s probably no such thing as a perfect go-to-market. But, by [..]

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Turning Marketing Into a Revenue Engine

Posted May 29, 2019

CMOs are often faced with an overwhelming amount of shiny new toys when they step into their role — marketing [..]

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What You Need to Keep in Mind When Expanding Globally

Posted May 22, 2019

Expanding globally offers a lot of great opportunities. But it also comes with many challenges. So, what are the elements [..]

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The Top 8 Reasons No One is Buying From You

Posted May 15, 2019

If your company is struggling to close the deals that you’re going after, this is the post for you. On [..]

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Selling High Tech Solutions to Non-Tech Buyers

Posted May 8, 2019

Are you attempting to sell a technical product to a non-technical crowd? If so, we’d love to introduce you to [..]

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Scaling Sales in Fast-Growing B2B Tech Companies

Posted May 1, 2019

Your tech company is growing fast. Almost too fast. “Maybe it’s time to scale our sales program?” First of all, [..]

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How Well Do You Know Your Competition?

Posted April 24, 2019

There’s only one letter between losing and closing a deal. It’s also the first letter in competition. And guess what? [..]

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Strategies for Revenue Acceleration in Cybersecurity

Posted April 26, 2019

Following last years success, Operatix sponsored the Cybersecurity Marketing Leadership Forum in Palo Alto for the second time – CA. [..]

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The B2B Marketing ABM Competency Model

Posted April 17, 2019

ABM continues to attract attention globally. What began as a B2B marketing phenomenon in the US, has penetrated European markets. [..]

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How & When to Scale Marketing Operations

Posted April 3, 2019

Time to scale your marketing operations? Don’t worry, that’s a good place to be — it likely means your business [..]

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3 Common Misconceptions About Business Development

Posted March 27, 2019

“Isn’t it cheaper to build our own in-house sales development team?” “How would an external, outsourced BDR mesh with our [..]

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Using Intent Data to Boost your ABM Program’s Success

Posted March 6, 2019

ABM has been around for a while now. But many companies are still struggling to implement an ABM program successfully. [..]

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6 Tips to Generate ROI From Trade Shows

Posted February 27, 2019

Branded pens. You’ve probably got a stash of them in your laptop bag from that last trade show you attended. [..]

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6 Lessons One Expert Learned From B2B Marketing

Posted February 20, 2019

“Success is not a terribly good teacher.” At least that’s what Jeremy Langley says. We don’t often sit back and [..]

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Drive Sales by Investing in Your Personal Brand

Posted February 13, 2019

What does being a major signed heavy metal musician and an amazing salesperson  have to do with each other? Everything. [..]

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Operatix at RSA 2019

Posted February 12, 2019

Operatix’ management team will be heading to California next month to attend the RSA 2019 Conference in San Francisco. With [..]

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Key Considerations for Marketers in Cyber-Security

Posted January 30, 2019

Gily Netzer has been working in the cyber-security space for almost 20 years. She’s worked with startups and she’s worked [..]

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Why VCs Are Calling Israel the ‘Cybernation’

Posted January 23, 2019

It wouldn’t matter if you listened closely or not. If you’re in cybersecurity, you know about the innovation pouring from [..]

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Short-Term Wins & Long-Term Brand-Building

Posted January 16, 2019

Everyone knows the value marketing has on the sales cycle. Marketing puts forth an incredible amount of effort to warm [..]

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5 Tactics to Avoid the Holiday Sales Slump

Posted January 2, 2019

Many B2B sales leaders and reps believe the holidays put a dip in their sales revenue. As the holiday spirit [..]

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The Importance of Data Quality Within CRM Systems

Posted December 12, 2018

CRM can be your best friend or an absolute monster depending on how you’re implementing it.   The difficult reality is [..]

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